CourseDetails_MBMM

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Master of Business Management in Marketing - Course Details

Aim of the Programme

  • Obtain a sound theoretical knowledge to update their marketing applications in the dynamic business environment accompanied to their hands on content to be strategists.
  • Develop their skills for strategic thinking and decision making to be effective in strategy formulation pertaining to business management discipline where marketing stands as integrated component.
  • Inculcate professional values, attitudes and ethics to be holistically developed marketing practitioners.
  • be exposed towards global perspectives in decision making in the contemporary business environment
  • Enhance their career scope to upper grade level by being qualified with academically and professionally recognized learnt excellence. 

 The Objectives of this degree programme

  • To provide a sound theoretical knowledge of marketing and its application in contemporary business atmosphere.
  • To deliver the knowledge for strategy level decision making where marketing content as an integral component in strategy.
  • To facilitate learning experience for achieving strategic objectives of the organizations by integrating knowledge into practice across the functional diversities.
  • To provide the knowledge to contribute to sustainable development through marketing ethics and practices.
  • To facilitate an avenue to students who possess professional qualifications and higher academic qualifications  to be qualified in master level of business management education 

 

Teaching Methods and Evaluation Criteria

  • Lectures
  • Individual and Group Discussions
  • Article and Book Reviews
  • Individual and Group Presentations
  • Project & Business Consultancy Field Works
  • Simulation Games of Industry Practices     

Evaluation Procedure

Candidates are evaluated on each semester based on the following scheme.

  • Assignments and Reports
  • Projects/Dissertation
  • Presentations
  • Examinations

Important Documents

Course Content

Brochure            

Help desk Contact: 

Sinhala/English
Ms. Charuni/Harshi – 0112903624 / 0112903832 / 0112903834 / 0113065844

Email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

and Coordinator contacts

 Mr. Nilantha Perera (Senior Lecturer, DMM) 01129038130777702005

 

Last Updated on Wednesday, 17 January 2018 02:27