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Postgraduate Diploma in Marketing Programme - Course Details

Aims

The programme ensures students to;

  • obtain a sound theoretical  knowledge to update their marketing applications  in the dynamic business environment.
  • develop their decision making and analytical skills to be effective in strategy formulation pertaining to business management discipline.
  • be professional in qualities and ethics by being holistically developed  marketing practitioners.
  • enhance their career scope to upper grade level by being qualified with academically and professionally recognized learnt excellence.

Objectives:

  • to provide a sound theoretical knowledge of marketing and its application in contemporary business atmosphere
  • to enhance the ability of managerial level decision making in respect of marketing practice.
  • to enhance the knowledge to contribute to sustainable development through marketing ethics and practice.
  • to provide an avenue to be qualified in master level of business management education by providing a constructive outset.

Teaching Methods and Evaluation Criteria

Teaching Methods of the programme consist of following methods.

  • Lectures
  • Individual and Group Assignments
  • Individual and Group Presentations
  • Research Project
  • Simulation game for Industry Practices

Evaluation Procedure

Candidates are evaluated on each semester based on the following scheme.

  • Assignments and Reports
  • Projects
  • Presentations
  • Examinations

Important Documents

Advertiesment

Brochure

Resource Panel

 

Help desk contact

Ms. Charuni - 0112903620   email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Programme coordinator: Mr. Nilantha Perera (Senior Lecturer, DMM) 0112903813 0777702005

Last Updated on Thursday, 13 October 2016 06:37