Master of Business Management in Marketing

Aim of the Programme

• Obtain a sound theoretical knowledge to update their marketing applications in the dynamic business environment accompanied to their hands on content to be strategists.
• Develop their skills for strategic thinking and decision making to be effective in strategy formulation pertaining to business management discipline where marketing stands as integrated component.
• Inculcate professional values, attitudes and ethics to be holistically developed marketing practitioners.
• be exposed towards global perspectives in decision making in the contemporary business environment
• Enhance their career scope to upper grade level by being qualified with academically and professionally recognized learnt excellence. 

Objectives of the Programme

• To provide a sound theoretical knowledge of marketing and its application in contemporary business atmosphere.
• To deliver the knowledge for strategy level decision making where marketing content as an integral component in strategy.
• To facilitate learning experience for achieving strategic objectives of the organizations by integrating knowledge into practice across the functional diversities.
• To provide the knowledge to contribute to sustainable development through marketing ethics and practices.
• To facilitate an avenue to students who possess professional qualifications and higher academic qualifications  to be qualified in master level of business management education 

Teaching Methods and Evaluation Criteria

• Lectures
• Individual and Group Discussions
• Article and Book Reviews
• Individual and Group Presentations
• Project & Business Consultancy Field Works
• Simulation Games of Industry Practices     

Evaluation Procedure

Candidates are evaluated on each semester based on the following scheme.

• Assignments and Reports
• Projects/Dissertation
• Presentations
• Examinations

Course Content: View 

Program Type : Onsite

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